Marketing communication

Marketing communication is a more effective method for increases profit, sale and company goodwill bear. Healthy marketing calls for more than just developing a good product, pricing it attractively, and making it accessible to target customers. Organizations also must communicate with their present and potential customers, retailers, suppliers, other stakeholders and the general public.

Advertising

Sales Promotion

Public Relations and Publicity

Personal Selling

Direct Marketing

Online Marketing

Advertising : Sales Promotion and Public Relations .A good Healthy advertising programs start with identifying the target market and buyer motives.

· Mission: What are the advertising objectives?

· Money: How much should we spend?

· Message: What message should be sent?

· Media: What media should be used?

· Measurement: How should the results be evaluated?

Sales Promotion : is a key of marketing communication . For good sales promotion to occur, an organization must establish clear objectives before selecting the promotion tools and developing the program. Controlling and evaluating results also is crucial to staying healthy.

Public Relations(PR)

(PR) often has been treated as a marketing stepchild or an afterthought to more serious promotion planning. Healthy public relations performs the following five activities:

Press relations
Product publicity
Corporate communication
Lobbying
Counseling

Many organizations, marketing managers and PR specialists do not always talk the same language.Marketing tends to orient more toward the bottom line, while PR practitioners see their job as preparing and disseminating communications.

Assisting in the launch of new products
Defending products that have encountered public problems
Building the corporate image in a way that projects favorably on its products

With the results of mass advertising weakening and increasing in cost, healthy PR becomes extremely effective in building awareness and brand knowledge for both new and established products.

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